Conference

CONFERENCE PROGRAM

Reserve a conference seat

สร้างคอนเทนต์ธุรกิจและค้าปลีกให้อินเทรนด์ด้วย GenAI ใครๆก็ทำได้

23 December 2025
15:00:00 - 16:00:00

ดร. พฤทธิ์ พุฒจร (อ. แมงมุม)

ศูนย์ความเป็นเลิศด้านปัญญาประดิษฐ์ และเทคโนโลยีก่อกำเนิด สำนักวิชาเทคโนโลยีสารสนเทศ มหาวิทยาลัยแม่ฟ้าหลวง

ดร. พฤทธิ์ พุฒจร (อ. แมงมุม)

ศูนย์ความเป็นเลิศด้านปัญญาประดิษฐ์ และเทคโนโลยีก่อกำเนิด สำนักวิชาเทคโนโลยีสารสนเทศ มหาวิทยาลัยแม่ฟ้าหลวง

Reserve a conference seat

สร้างคอนเทนต์ธุรกิจและค้าปลีกให้อินเทรนด์ด้วย GenAI ใครๆก็ทำได้ (27)

27 November 2025
15:00:00 - 16:00:00

ดร. พฤทธิ์ พุฒจร (อ. แมงมุม)

ศูนย์ความเป็นเลิศด้านปัญญาประดิษฐ์ และเทคโนโลยีก่อกำเนิด

สำนักวิชาเทคโนโลยีสารสนเทศ มหาวิทยาลัยแม่ฟ้าหลวง

ดร. พฤทธิ์ พุฒจร (อ. แมงมุม)

ศูนย์ความเป็นเลิศด้านปัญญาประดิษฐ์ และเทคโนโลยีก่อกำเนิด

สำนักวิชาเทคโนโลยีสารสนเทศ มหาวิทยาลัยแม่ฟ้าหลวง

Reserve a conference seat

สร้างคอนเทนต์ธุรกิจและค้าปลีกให้อินเทรนด์ด้วย GenAI ใครๆก็ทำได้ (28)

28 November 2025
15:00:00 - 16:00:00

ดร. พฤทธิ์ พุฒจร (อ. แมงมุม)

ศูนย์ความเป็นเลิศด้านปัญญาประดิษฐ์ และเทคโนโลยีก่อกำเนิด

สำนักวิชาเทคโนโลยีสารสนเทศ มหาวิทยาลัยแม่ฟ้าหลวง

Reserve a conference seat

สร้างคอนเทนต์ธุรกิจและค้าปลีกให้อินเทรนด์ด้วย GenAI ใครๆก็ทำได้ (26)

18 October 2025
15:00:00 - 16:00:00

ดร. พฤทธิ์ พุฒจร (อ. แมงมุม)

ศูนย์ความเป็นเลิศด้านปัญญาประดิษฐ์ และเทคโนโลยีก่อกำเนิด

สำนักวิชาเทคโนโลยีสารสนเทศ มหาวิทยาลัยแม่ฟ้าหลวง

CONFERENCE SCHEDULE

  • 10:30 - 11:15
    MAIN STAGE

    Open ceremony

    By Mrs. Auramon Supthaweethum. Director General
    Department of Intellectual Property
    Main Stage
  • Unlocking Opportunities in IP and Licensing
    10:00 - 11:00
    EXCLUSIVE SEMINAR

    Unlocking Opportunities in IP and Licensing

    IP 101: From Ideas to Assets – How to Protect, License & Franchise for Growth

    By Mr. Wang, Yongwen
    Founding Partner, Johnson IP (Shenzhen) & Guangdong Fair Law Firm
    Amber 3
  • Trademark Deep Dive: Strategies for Managing and Protecting Your Brand
    11:00 - 12:00
    EXCLUSIVE SEMINAR

    Trademark Deep Dive: Strategies for Managing and Protecting Your Brand

    Presented by Benz

    By Chonlathit Nakprang
    Trademark and Litigation Manager
    Intellectual Design Group Co., Ltd.
    Amber 3
  • Future of the Copyright Industry
    11:15 - 12:00
    MAIN STAGE

    Future of the Copyright Industry:

    Department of Intellectual Property and Policies to Drive and Promote Creativity in the Digital Age.

    Senior Expert, Department of Intellectual Property
    Main Stage
  • depa's Role in Driving the Thai Digital Content Industry to the Global Stage
    12:00 - 13:00
    MAIN STAGE

    Your Idea to Your IP:

    Turning Paper Ideas into Marketable Revenue Streams

    By Yuthawee Jehleh
    Ph.D. Lecturer
    Digital Arts Program School of Digital Media
    Sripatum University
    Main Stage
  • Brand Collaboration
    13:00 - 13:45
    MAIN STAGE

    Brand Collaboration:

    A Winning Playbook for Consumer Product Success

    By Khun Pichamon Chantarapakdee
    Intellectual Property Attorney & Head of the Trademark Department
    Intellectual Design Group Co., Ltd.
    Main Stage
  • Copyright in the Digital Age
    13:00 - 14:00
    EXCLUSIVE SEMINAR

    Copyright in the Digital Age:

    Protecting and Adding Value to Your Creative Works

    By Mr. Notapol Srichomkwan
    Chairman of the Executive Board, Music Copyright (Thailand) Ltd.
    Amber 3
  • Licensing Models: Generating Revenue from Your Intellectual Property
    14:00 - 14:45
    EXCLUSIVE SEMINAR

    Licensing Models: Generating Revenue from Your Intellectual Property

    By Nophanon Mekboonsonglarp
    Amber 3
  • MarTech: The Key to Creative Growth for Thai SMEs
    14:00 - 14:45
    MAIN STAGE

    MarTech: The Key to Creative Growth for Thai SMEs

    "Leveraging Marketing Technology to Advance Thailand's Intellectual Property Industry"

    By Dr. Pratt Hetrakul
    "Most Innovative MarTech Leader of the Year"
    awarded by MarkeTech (APAC) 2025
    Mr. Teerapon Ampai
    Top Outstanding Young Person (TOYP) 2024, JCI Thailand
    Main Stage
  • Franchising & IP: Growing Your Business Through Franchising and Intellectual Property
    15:00 - 15:45
    EXCLUSIVE SEMINAR

    Franchising & IP: Growing Your Business Through Franchising and Intellectual Property

    Mr. Suphak Muennikorn
    Siam Meat Products Industry Co., Ltd.
    Amber 3
  • IP RUSH
    16:00 - 16:45
    EXCLUSIVE SEMINAR

    IP RUSH

    A strategy card game that builds your foundational knowledge of Intellectual Property. Compete to be the player who registers the most IP and wins!

    By IDG TEAM
    Amber 3
  • The Role of Intellectual Property in Modern Art and Design
    16:00 - 16:45
    MAIN STAGE

    The Role of Intellectual Property in Modern Art and Design

    "Why IP is More Crucial Than Ever for Today's Artists and Designers"

    Assistant Professor Prasit Akrawatanasiri
    Assistant Professor Chalada Chanprasobphon
    Teacher Sarita Phunkeow
    Professor Supachai Sermsukcharoenchai
    Poh-Chang Academy of Arts
    Main Stage
  • The Role of Intellectual Property in Modern Art and Design
    17:00 - 20:00

    Licensing Networking Night:

    Where Connections Spark New Business

    The fee for the Licensing Networking Night is 1,500 Baht.
    For further inquiries, please contact Ms. Maylinya C. Tel: +66 (0)65-638-5326)
    Bhiraj 1
  • The Role of Intellectual Property in Modern Art and Design
    10:00 - 10:45
    MAIN STAGE

    Characters in Action:

    Boosting Local Business

    By Creative Economy Agency (CEA)
    Main Stage
  • The Role of Intellectual Property in Modern Art and Design
    10:30 - 12:00
    EXCLUSIVE SEMINAR

    The Licensing Code: Turning IP into Success

    Decoding Success Through Licensing

    By Panpaiboon Lurngsoontorn X A Successful Entrepreneur in Licensing
    Amber 3
  • The Role of Intellectual Property in Modern Art and Design
    13:00 - 13:45
    MAIN STAGE

    Character IP x Collaboration:

    Shewsheep Case Study

    By Mr. Sumith Simargool
    Creator of Shewsheep
    Main Stage
  • The Role of Intellectual Property in Modern Art and Design
    13:30 - 15:00
    EXCLUSIVE SEMINAR

    Unlocking Your Innovation:

    Trade Secret or Patent?

    By Khun Pimphan Anothainart
    Creator of Shewsheep
    Amber 3
  • The Role of Intellectual Property in Modern Art and Design
    14:00 - 14:45
    MAIN STAGE

    Unlocking Inspiration: Creating Collectible Ideas with AI

    By Mr. Teerapon Ampai
    Top Outstanding Young Person (TOYP) 2024, JCI Thailand
    Main Stage
  • The Role of Intellectual Property in Modern Art and Design
    16:00 - 16:45
    MAIN STAGE

    IP Strategy for Lifestyle Brands:

    How to Build, Protect & Monetize Your Brand Globally

    By Utsav Mukherjee
    The Law Offices of Utsav Mukherjee
    Main Stage
  • depa's Role in Driving the Thai Digital Content Industry to the Global Stage
    11:00 - 12:00
    MAIN STAGE

    Lessons from Liko Liko:

    From Art to Contemporary Thai IP Brand

    By Asst. Prof. Kriangkrai Kongkhanun
    Ph.D. Lecturer
    Digital Arts Program School of Digital Media
    Sripatum University
    Main Stage
  • depa's Role in Driving the Thai Digital Content Industry to the Global Stage
    10:00 - 11:45
    MAIN STAGE

    depa's Role in Driving the Thai Digital Content Industry to the Global Stage

    By Dr.Sakkawet Yorsaeng
    Director, Digital Industry Promotion Department
    Digital Economy Promotion Agency (depa)
    Main Stage
  • Uncovering the Hidden IP in Your Business
    10:30 - 12:00
    EXCLUSIVE SEMINAR

    Session 1:

    Uncovering the Hidden IP in Your Business

    By Mr. Kittithep Jingjit
    Director of Domestic Operations
    Amber 3
  • IP in Entertainment Industry
    13:00 - 13:45
    MAIN STAGE

    IP in Entertainment Industry

    By Kasama Sriwatanakul
    Partner in Tilleke & Gibbins’ IP group
    Main Stage
  • Uncovering the Hidden IP in Your Business
    13:00 - 14:15
    EXCLUSIVE SEMINAR

    Session 2:

    Assessing Your IP Strength and Strategizing for Commercialization<

    By Mr. Kittithep Jingjit
    Director of Domestic Operations
    Amber 3
  • From Playlist to Paylist
    14:00 - 14:45
    MAIN STAGE

    From Playlist to Paylist:

    Reshaping the Future of Music Copyrights in the AI Era

    Assistant Professor Dr. Wariya Lamlert
    Graduate School of Law
    National Institute of Development Administration (NIDA)
    Main Stage
  • Assessing Your IP Strength and Strategizing for Commercialization
    14:30 - 15:30
    EXCLUSIVE SEMINAR

    Session 3:

    Assessing Your IP Strength and Strategizing for Commercialization

    By the IDG / IPACE Team
    Amber 3
  • From Idea to IP: Building Your Game for Business Growth
    15:30 - 17:30
    MAIN STAGE

    From Idea to IP: Building Your Game for Business Growth

    Transforming Game Concepts into Scalable Assets

    By Mr. Kittithep Jingjit
    President Thailand Board Game Association (TBGA)
    Moderated by Mr. Phanphaibool Luengsunthorn
    Main Stage
  • From Idea to IP: Building Your Game for Business Growth
    15:30 - 17:30
    EXCLUSIVE SEMINAR

    Session 4: Learning IP Management Through the INTELLECTA Board Game

    By the IDG / IPACE Team
    Amber 3